Goto

Collaborating Authors

 earth catalog


Rethinking Silicon Valley

Communications of the ACM

During the fall of 2000 I visited the Special Collection room in Green Library at Stanford University, eager to read Stewart Brand's personal journals. I was researching the political and cultural world surrounding three computer science laboratories that were located adjacent to Stanford during the decade during which the technologies that led to the creation of the personal computer industry and the modern Internet emerged. On my initial visit I came away disappointed and it would take almost another two decades before I discovered a missing piece of the puzzle that reframes the early history and impact of Silicon Valley. Although he was not a technologist, Brand, the creator of the Whole Earth Catalog, is an intriguing figure in the history of the modern computing world and the Valley. He was the author of a seminal article in Rolling Stone magazine, "Space War: Fanatic Life and Symbolic Death Among the Computer Bums," which had been the first hint a wider non-technical audience had of the emerging digital world.


How Doug Engelbart Pulled off the Mother of All Demos

WIRED

Doug Engelbart was the first to actually build a computer that might seem familiar to us, today. He came to Silicon Valley after a stint in the Navy as a radar technician during World War II. Engelbart was, in his own estimation, a "naïve drifter," but something about the Valley inspired him to think big. Engelbart's idea was that computers of the future should be optimized for human needs--communication and collaboration. Computers, he reasoned, should have keyboards and screens instead of punch cards and printouts. They should augment rather than replace the human intellect. And so he pulled a team together and built a working prototype: the oN‑Line System. It was a general‑purpose tool designed to help knowledge workers perform better and faster, and that was a controversial idea. Letting nonengineers interact directly with a computer was seen as harebrained, utopian--subversive, even.


The Complicated Legacy of Stewart Brand's "Whole Earth Catalog"

The New Yorker

In the fall of 1968, the Portola Institute, an education nonprofit in Menlo Park, California, published the first edition of the "Whole Earth Catalog": a compendium of product listings, how-to diagrams, and educational ephemera intended for communards and other participants in the back-to-the-land movement. The catalogue's founder, Stewart Brand––a photographer, writer, former army lieutenant, impresario, and consummate networker––had spent part of the summer driving a pickup truck to intentional communities in Colorado and New Mexico and selling camping equipment, books, tools, and supplies to the residents. Brand returned to the Portola Institute (a gathering place and incubator of sorts for computer researchers, academics, career engineers, hobbyists, and members of the counterculture), hired a teen-age artist to handle layout, and began production on the catalogue's first edition. At the height of the civil-rights movement and the war in Vietnam, the "Whole Earth Catalog" offered a vision for a new social order--one that eschewed institutions in favor of individual empowerment, achieved through the acquisition of skills and tools. The latter category included agricultural equipment, weaving kits, mechanical devices, books like "Kibbutz: Venture in Utopia," and digital technologies and related theoretical texts, such as Norbert Wiener's "Cybernetics" and the Hewlett-Packard 9100A, a programmable calculator.